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Posts Tagged ‘Opportunity. Advertising’

Search advertising dates back almost as far as the search engines themselves. Way back in 1995, InfoSeek provided keyword banner advertising—you chose which keywords you were interested in, and when those words were searched
on, your banner ad appeared at the top of the search results page. In 1998, GoTo.com appeared. GoTo.com was the first to provide Internet marketers the opportunity to do text advertising on search engines. GoTo subsequently changed its name to Overture and Overture was bought by Yahoo!

Today Google AdWords and Yahoo! Search Marketing are the main players in search advertising. Advertising with both of these will give you a reach of over 90 percent of the Internet search audience. Yahoo! Search Marketing and Google AdWords sell text-based keyword targeted ads through their own search engines as well as through a network of other search engines.

At the time this book was written, Yahoo! Search Marketing provided keyword targeted ads to Yahoo!, MSN, AltaVista, CNN, AlltheWeb, Sympatico.ca; ISPs Juno and NetZero; meta-search sites like Dogpile, Webcrawler, and Web Crawler; Microsoft Internet Explorer; and tons of content sites including Advertising.com, Coolsavings.com, ESPN, National Geographic, Wall Street Journal, Knight Ridder, Consumer Review Network, and many more.Google provides targeted keyword ads to AOL, Lycos, AskJeeves, Netscape,Earthlink, CompuServe, Shopping.com, AT&T Worldnet, About.com, The New York Times, Business.com, HGTV, and other heavily trafficked sites.