Iowa City

Posts Tagged ‘Dissatisfied’

Since your main source of revenue is going to be generated from the sale of online advertising, it is very important that you ensure that the server hosting your site has high-speed access. You don’t want to have a slow-loading site, because this won’t be attractive to advertisers. If it takes a long time to download a page of your site, both visitors and advertisers will be dissatisfied.

You should ensure that your Web site has an attractive interface with consistent navigation throughout your site. Since your advertisers will be posting their ads on your site linking out to their site, you should develop the interface so that the visitor doesn’t actually leave your site. What you can do is have your advertiser’s site appear in a pop-up window. This enables the visitor to continue to navigate throughout your site without having to click back in his or her browser.

Since your target market is senior citizens, you should remember not to make your Web site design too complex. You should use fonts that are larger than your typical font size. You should also ensure that navigating throughout your site is easy. Any complications may cause a senior citizen to leave your site due to confusion. You should update your Web site constantly. Perhaps you could have a What’s New page that is continuously updated with recent site additions or information that would be of interest to seniors. You could ask visitors if they would like to be notified via e-mail of any updates that you make to your What’s New page. This would be a great way to encourage repeat traffic, and seniors would definitely appreciate hearing from you.