Iowa City

Posts Tagged ‘Develop’

Participating in newsgroups and discussion forums related to employment, job seeking, or business/consumer services would be a great way to generate traffic to your Web site. Make sure you use a cleverly designed signature file with a catchy tagline. A potential tagline could be “Learn more about our resume writing services. Click Here!” You would be surprised how many people will do what they are told.

You could have your services listed in cybermalls related to your target market. Many cybermalls have a section dedicated to employment opportunities, or business/consumer services. Having your site listed in a popular cybermall would provide targeted exposure for your service.

You could develop a strategic banner advertising campaign on Web sites frequented by college or university graduates and job seekers. These are the people who would be interested in your services, so a strategic banner advertising campaign would provide your business with targeted exposure.

Develop a sponsored listings campaign to bid on appropriate keyword phrases with the popular search engines. You could launch a job advice column where you could provide visitors with advice on everything from body language with potential employers to how to conduct yourself during the interview process. You could also ask visitors if they would like to be notified via e-mail when you update your advice column. This would be a great way to encourage repeat traffic to your site.

When you accept a service request from a client and you complete a project, it is recommended that you receive payment at the time you deliver the finished product. If you provide digital copies, you might want to receive payment before delivery is made electronically.

If you are shipping your completed resume product to your clients, you should ensure that the resumes are packaged appropriately. Postal carriers are not always cautious with their packages, and having a resume with wrinkled paper would not be effective, no matter how well it is written. To ensure that your resumes and cover letters are not damaged during the shipping process, it is recommended that you package them in a file folder or a protective device of some kind. Develop a comprehensive link strategy. You want to generate as many links as possible from Web sites, directories, Web rings, and meta-indexes related to your target market. These sites should relate to employment opportunities, job seeking, and business/consumer services. It would also be effective to have your services listed on college and university Web sites, as graduating students could benefit from your services.