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Posts Tagged ‘advertainment’

“Rich media” is a term used to describe a wide variety of media experiences that offer an enhanced interactive experience. Rich media would include things like streaming audio, streaming video, applets that allow user interaction,
and special effects. There are a number of programming technologies that are used to deliver this rich media functionality, and these are continually releasing new features and bells and whistles in keeping with the explosive growth of this medium.

DHTML, Java, Javascript, and Flash would be among the most popular rich media programming technologies. Rich media is appealing to advertisers for a number of reasons. Brand recognition and message association can be achieved very effectively by using audio, video, and animation. Marketing content can be embedded in entertaining content and educational content for those consumers who don’t want advertising; hence, the significant growth in “advertainment” and “edutainment.”

Marketers totally understand that consumers want to be in control and they do not want to be marketed to. Marketers understand that marketing should be so appealing that consumers want it and invite it into their lives and devices. Nielsen/NetRatings AdRelevance reports that rich media has risen steadily and significantly over the last five years. The rich media advertising is certainly more appealing to the consumer—more entertaining, more informative, more relevant, and more timely.