Iowa City

I have never yet seen (or heard of) a plane reversing into a mountain, which is why I believe the first class compartment should be at the back. If you are going to pay all that money, shouldn’t you get the safest as well as the best seats?

This is one of the many, many things airlines get wrong. For the consumer, commercial flight is now one of the biggest gaps between what it could be, and what it is, in business today led by the arrogance of the major airlines who offer a ‘take-it-or-leave-it’ approach to the market. They are big companies thinking like big companies. The icons of a supply side mentality.

It doesn’t have to be this way, of course, and there are a few exceptions appearing on the radar screen that might lead the whole industry into a different way of thinking. Both the following are true stories, and indicate a difference in approach that might have profound implications for the future of the industry.

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